Product endorsement is all about drawing attention to that which the merchant is selling. Give an inanimate object the right setting or a person that will give the item some humanity and you would be amazed at how quickly the public will fly to.

Cover Art is a nebulous entity; one which depends entirely on the visions of the artist behind the camera, the artist in front of the camera and the collaboration created between the two. Factor in happy mistakes and spur of the moment inspiration and a cd cover can be as individual, as unique, as personal as the songs chosen to represent the singer's outlook on life.